Process Reflection
This was not as easy as it seems. I had to sit on the computer at a desk for more than I can handle sometimes. Researching the branding process and marketing I felt almost annoyed at having to do so. But realizing that these are steps that I need to take I trudged forward. Some of the frustration came with updating some of my web pages. My lack of real knowledge of web design has limited my efficiency and also kept me from being able to express what I want completely. However the connection that I made through reviewing the 8 Cs of sustainability made it more clear for me on how to achieve my goals. Even if I can’t accomplish what I want myself I can articulate my needs to someone that can help me out. The framework that I’ve laid out is filled with check off items that I can accomplish over the next 6 and then revisit every 6 months to see make sure I am still accomplishing the goals I’ve set out to do.
Conclusion
Branding my business is not something I can accomplish overnight. Here I have laid out a framework for me to get it done. Through website development and brochure creation I can present how and what I want to perceive my business to be. One thing I am learning is that it is difficult to achieve the look that I always want using the templates provided on certain sites. I will have to unlearn soon that I can do it all myself. To achieve my goals fully I’m going to have to get a specialist to help me out and achieve exactly what I want. The 8 Cs of sustainability will help me create content that creates a sense of connection to those that are interested or participating in the use of my goods or services. The framework I have set up will allow me to utilize it to promote the subject matter of my next two Output Packets, Sustainable Living Workshop Series and Permaculture Design Certification course. With the work I’ve accomplished in this Output Packet I will be able to hit the ground running and move quickly through my next two Outputs.